The study of the mobile wallet market in Kyrgyzstan

With the increase in the number of electronic wallet issuers and the growing popularity of digital financial instruments, there is a need to understand the preferences and requirements of users in this segment. This allows issuers and financial organizations to adapt their products to market expectations. Recognizing the demand for wallets in the market, Evidence Central Asia initiated and conducted a national study to provide a comprehensive analysis of the electronic wallet market and identify the needs and preferences of users in this segment. We believe that the study is of great importance to stakeholders in the financial market, providing up-to-date information on the preferences of electronic wallet users and guiding the development of this segment in line with user expectations.

The objective of the study is:

Understanding the current landscape of the electronic wallet market in Kyrgyzstan, particularly focusing on user preferences and motivations.

The research tasks are:

• Determining the popularity of electronic wallets and mobile banks in Kyrgyzstan.
• Studying the factors influencing the choice of specific electronic wallets.
• Analyzing the reasons why respondents may not use electronic wallets.
• Assessing the overall level of electronic wallet usage in various regions of the country.

The geography of the study:

The study was conducted among residents of Kyrgyzstan from all regions of the republic.

Research components:

• Studying the main reasons that have made electronic wallets popular.
• Identifying the advantages of using electronic wallets according to users.
• Analyzing the services provided and functionality of electronic wallets.
• Identifying electronic money issuers and their role in the market.
• Determining user preferences when choosing electronic wallets.
• Analyzing the motivation of active users and the factors influencing their choice.
• Analyzing the reasons why some respondents do not use electronic wallets.

The results of this research are the property of Evidence Central Asia. To purchase the research findings, you can contact us at the following email address: evidence.ca.group@gmail.com.