1. General Ethical Principles
1.1. Impartiality and professionalism:
- We adhere to the highest standards of integrity, which include honesty in communication, absence of hidden motivations, and reliability in all aspects of our activities.
- Our employees undergo training in ethical standards and principles to uphold unwavering norms of professional conduct.
1.2. Respect for and observance of privacy:
- We acknowledge the rights of our audience to respect and privacy. Personal data of respondents and clients are stored and processed in accordance with strict confidentiality standards.
- All information provided to us within the scope of research is considered confidential and is not subject to disclosure to third parties without prior consent.
1.3. Ensuring trust:
- We cultivate trusting relationships with clients, partners, and respondents based on honesty, transparency, and accountability.
- Transparency in reporting and a commitment to open communication serve as cornerstones for fostering enduring, collaborative partnerships.
1.4. Innovation and technological responsibility:
- We implement innovations and new technologies with an awareness of their ethical use. All technological solutions are aimed at enhancing the quality of research while adhering to high standards of data security.
2. Standards of conduct in working with respondents:
2.1. Disclosure and ethical conduct:
- Respondents receive information about the research objectives, expected outcomes, and methods in their entirety before consenting to participate.
- All communications with respondents are conducted ethically, reflecting our commitment to respecting their rights and dignity.
2.2. Confidentiality and anonymity (for more details, see the Data Protection page):
- Respondents’ personal data is processed with the utmost confidentiality, while research results are provided in anonymized form.
- We guarantee that under no circumstances will respondents’ personal identifying information be disclosed or shared with third parties.
2.3. Interacting with empathy and respect:
- Our employees interact with respondents with empathy and respect, creating a friendly and supportive atmosphere for participation in research.
- We recognize the importance of a positive research participation experience and strive to facilitate this experience at all stages of interaction.
These principles reflect our deep commitment to ethical standards and the creation of a fair, transparent, and respectful environment for all participants in our research.