Public Research:
- KAP Surveys (Knowledge, Attitudes, Practices) In-depth analysis of knowledge, attitudes, and behavioral practices to formulate effective communication strategies.
- National Representative Surveys / Public Opinion Polls / POP. Conducting extensive research to identify public opinions, trends, and needs with a focus on national representativeness
- Omnibus. Comprehensive surveys covering various topics within a single project, aimed at optimizing time and resources.
- Media consumption studies. Analysis of consumer habits and interactions with media content to develop targeted media strategies.
- Digital Ethnography. Utilization of digital methods for analyzing cultural and social aspects in online environments.
- Social Impact Assessment. Assessment of the social impact of programs, policies, and projects on society, including aspects of well-being and social justice.
- Community Needs Assessment. Community needs analysis aimed at developing programs and initiatives targeted at addressing specific issues.
- Cultural Anthropology Studies. Cultural anthropology research to understand the unique aspects and values of various cultural groups.
Monitoring and Evaluation (M&E):
- Project Monitoring. Systematic monitoring of projects to maintain their effectiveness in real-time.
- Impact Evaluation. Evaluation of project impacts on target groups and society as a whole.
- Performance Measurement. Measuring the effectiveness of projects and programs for further improvement of their outcomes.
- Baseline Assessment. Conducting baseline assessments to determine initial indicators before the start of a project.
- Mid-term Evaluation. Mid-term evaluation of projects to identify interim results and adjust strategies if necessary.
- Final Evaluation (External or Internal). Conducting independent final evaluations after project completion to determine final results and draw lessons learned.
- Sectoral monitoring and evaluation. Sectoral review, identification of key issues and non-functioning schemes, beneficiary assessment, coordination review, and preparation of recommendations.
Academic Research and Reviews:
- Empirical Research. Conducting original research using experimental or observational methods to obtain new data and contribute to scientific knowledge.
- Meta-Analysis Systematic analysis of results from multiple studies on the same topic to identify common patterns and obtain synthesized data.
- Literature Reviews. Critical examination of existing publications and research on a specific topic to identify relevant trends and gaps in scientific knowledge.
- Cross-disciplinary research. Research involving the interaction of multiple scientific disciplines for a comprehensive approach to understanding complex phenomena.
- Methodology development projects. Efforts aimed at developing and improving research methods to enhance their accuracy and applicability.
- Academic Reviews. Systematic reviews of studies in a specific area to identify current trends and determine directions for future research.
Strategic Analysis and Business Planning:
- Corporate environment assessment. Analysis of the corporate environment to identify strengths and weaknesses, as well as opportunities for optimizing business processes based on our tested methodology
- Competitor Intelligence. Competitor analysis to identify opportunities and threats in the business environment.
- Market Analysis. Market research considering current trends, consumer preferences, and competitive dynamics to identify growth opportunities.
- Anthropological marketing. Studying consumers based on their cultural behavior and environmental influence.
- Consumer Behavior Research. Analyzing consumer behavior, preferences, and expectations to determine effective strategies for interaction and meeting needs.
- Customer Satisfaction Evaluation. Analysis of customer perception data of products or services to improve service.
- Supporting strategic planning. Risk and business environment analysis, feedback collection to assess strategies, support in determining scenarios and strategic consequences.
- SWOT-analysis. Identifying strengths and weaknesses, opportunities and threats, laying the foundation for the development of business development strategies and tactics.
- PESTLE-analysis. Analysis of the impact of political, economic, social, technological, legal, and environmental factors on business processes.
- Scenario Planning. Developing strategies considering various scenarios to enhance business resilience to changes.
- Risk Assessment. Risk assessment to prevent problems and develop strategies for risk minimization.
- Government Relations (GR) diagnosis and support. Analysis and management of relationships with governmental structures for effective influence on government processes.
- Intercultural communication/assessment – studying the advertising market, including language, symbols, images; assessing advertising effectiveness, brand tracking, media preferences, and level of trust of the target audience considering cultural nuances.
Policy and Program Analysis:
- Evaluation of strategies, policies. In-depth analysis of government strategies, policies, and international programs to identify their effectiveness and impact on social and economic processes.
- Legislative Review. Thorough examination of regulatory acts (legislation) to assess their alignment with current societal needs and challenges.
- Policy Impact Assessment. Assessment of the impact of government policies on the social and economic spheres to identify achievements and problems.
- Recommendation Development. Development of recommendations for improving strategies and programs considering identified societal problems and needs.
- Stakeholder Engagement. Engagement with stakeholders, including government bodies, NGOs, and the business sector, to gather feedback and consider diverse opinions in the analysis.
Reputation Audit:
- Identification of stakeholders. Determining groups of individuals or organizations that may influence the reputation of an organization or whose interests may be affected by its activities.
- Public Opinion Analysis Assessment of how an organization is perceived by society, clients, employees, investors, and other stakeholders.
- A study of online presence. Analyze online reputation, including social media, reviews, news articles and other online sources.
- Brand Assessment. Examining how well an organization manages its brand and how the brand is perceived in general.
- Evaluating communication strategies. Analysis of the efficacy of communication strategies and plans aimed at reputation management.
- Measuring customer and employee satisfaction. Understanding how satisfied customers and employees are with the organization and how this can affect its reputation.
- Assessing crisis management. Conducting an analysis of the organization’s crisis preparedness and effectiveness and its impact on reputation.
- Comparison with competitors. A study of reputation in the context of the industry and a comparison with competitors.
Developing communication strategies:
- Strategy Objectives. Clear definition of desired communication outcomes.
- Identifying the target audience. Identification of key audiences.
- Message Definition. Developing clear messages that are consistent with the organization’s purpose and values that the organization wants to convey to its audience.
- Communication channels. Identification of the means and platforms to be used for messaging.
- Resources and Budget. Identify the necessary resources, including financial, human and technical, for successful implementation of the communication strategy.
- Timeline. Plan for the timing of events.
- Outcome Assessment. Establishing metrics and methods for evaluating the effectiveness of communications to assess how well objectives are being met and adjust the strategy if necessary.
Forecasting and Scenario:
- Express Forecast. Safety assessment in the CA region and program adjustments.
- Prototyping. Evaluating a preliminary product model prior to market launch.